From Hamburg to the world: Kurt A. Körber started early with the internationalization of the
company
In 1949, just three years after founding the Hauni Maschinenfabrik, Kurt A. Körber began to build a
worldwide customer and sales network for his company. One of the most important steps for Kurt A. Körber's
expansion was the leap across the pond: all the major American cigarette corporations had their headquarters
in the US states of Virginia or North Carolina. In the spring of 1955, Kurt A. Körber acquired a suitable
site in the East Coast city of Richmond. Specialists from the Bergedorf headquarters lead the establishment
of the new location, which quickly developed into a thriving business.
Branches followed in Mexico City, Buenos Aires, Rome, London, and Zurich. Soon Hauni was represented
worldwide – from Egypt to Vietnam and from Australia to Canada. Hauni not only shipped machine parts all
over the world but also ensured that its fitters supervised the installation and maintenance of the machines
on site.
Kurt A. Körber's final breakthrough as a leading supplier to the tobacco industry came with the "MAX" filter
assembler, which was delivered from 1956 onwards and – like its successor models – quickly became a
bestseller. The machines were even delivered to overseas customers by cargo plane due to the high demand. An
unprecedented success story: Within a few years, Kurt A. Körber has built up an internationally successful
company almost from nothing.